TikTok’s new AI shopping helper and one-click checkout, explained
Published: 9 October 2026 | Updated: 9 October 2026 Short answer: The TikTok AI shopping assistant is a chat window on a brand’s product page that answers questions about sizing, delivery and stock. Buy Direct is a one-click checkout in the For You feed. TikTok announced both on 5 October 2026. Bottom line: Both are […]
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